Contrary to almost all other European countries, the Belgian bicycle market is performing very well. After the 2022 peak, the market bounced back to a pre-pandemic level, and has not been affected by the sustained decline seen in Germany, Italy and the Netherlands. In 2025, the Belgian market even experienced a 7.1% increase to 578,737 units in total. What made this Belgian miracle?
As Europe continues to see widespread adoption of the bike-leasing model, the development of two new programs shows how the model is diversifying. The standardised bike-leasing format has taken over corporate offices, offering employees an alternative path to bike ownership with swanky new e-bikes for a reduced overall cost.
Fatbikes have been flagged by the Union des Entreprises Sport and Cycle (UESC) as the overwhelming source of non-compliant e-bikes on France's streets, accounting for 94%. The union published a report last month raising the alarm on the increasing number of vehicles marketed in France as e-bikes that do not comply with current regulations.
As the world's leading bicycle component supplier, there is no better thermometer for the industry than Shimano. For fiscal year 2025, the Japanese manufacturer reported a 2.7% increase in net sales in bicycle components - a slight glimmer of hope that an industry rebound is imminent.
A recent consumer survey across Germany, France, Belgium and the Netherlands shows distinct differences in purchasing behaviour and e-bike-buying priorities.
The micro-mobility investment fund Fundracer announced an undisclosed investment in Belgian startup Aerobag, which is pioneering ultra-lightweight, compact airbag technology designed specifically for cyclists. Aerobag set out with a clear and ambitious mission: to adapt proven airbag technology from the automotive industry into a form factor that works for cycling.
Belgium in January was the place to be this winter, and not just for the Benelux bicycle industry, but for the global market. Velofollies , beyond capitalising on the Eurobike implosion, is centred in a growing, mature market for both performance and mobility cycling. Although market data will not start trickling in across Europe for a couple of months, figures presented during Velofollies show that Belgium is starting the year on the back of a 7.7% increase in sales volume in 2025. With sales back in the plus and renewed optimism in the local market, it was almost impossible for Velofollies not to deliver this year.
HERENT, Belgium - Reshoring carbon frame production to Europe using the latest technology has always been at the core of Rein4ced, but the turmoil in the bicycle industry has proven too much to sustain the model for Rein4ced. CEO and co-founder Michaël Callens announced the company's bankruptcy this week.
BRUSSELS, Belgium - The Benelux countries and the German state of North Rhine-Westphalia (NRW) are joining forces with MyBike and other bicycle registration systems to tackle cross-border bicycle theft in a structural way. The partners presented a joint position paper in Brussels this November with concrete recommendations for a systematic European approach to organised bicycle theft, which often crosses borders.
BRUSSELS, Belgium - Belgian policymakers looking to impose new restrictions on e-bikes are facing pushback from European trade organisation LEVA-EU, which says the measures could harm the market and clash with existing European Union law.
BRUSSELS, Belgium - Ahooga, the Belgian folding e-bike brand, has raised €5.5 million in a new funding round aimed at developing its Max folding bike platform and expanding its international footprint.
BRUSSELS, Belgium - Cowboy's relationship with French brand partner Rebirth Group is evolving once again as Rebirth prepares to become a majority shareholder of the e-bike brand. An 80% stake in the company is anticipated. While the exact details are still under wraps, Cowboy's spokesperson did confirm to Bike Europe that discussions with Rebirth are progressing "very positively."
SponsoredA&C Solutions joins forces with Van Raam to launch a water-tight adaptive tricycle at this year's Eurobike 2025. But behind the scenes of this innovative debut lies a story of close collaboration — one that highlights the power of strategic partnerships.
LUXEMBOURG, Luxembourg - Several European countries have been implicated in a new investigation of customs fraud in connection with disassembled Chinese-made e-bikes. Led by the European Public Prosecutor's Office (EPPO) in Portugal, 16 searches were conducted yesterday in Belgium, Germany, the Netherlands and Portugal, in order to collect evidence in an investigation codenamed 'Pedelecs'.
BRUSSELS, Belgium - Brussels based trade association and industry lobby group Cycling Industries Europe (CIE) has announced the appointment of Paul Walsh as its new chief executive officer (CEO). He follows in the footsteps of Kevin Mayne who retired last year.
ARDOOIE, Belgium - Combining customisation, design and advice in a technical solution is probably the best way to describe how this Belgium component manufacturer is positioned on the market. For Curana, 2024 was more than challenging - and not only because of the market situation.
ARDOOIE, Belgium - Björn Gast was welcomed to the Curana leadership team this month as Head of Sales and Product, a move Curana says marks an important milestone for the manufacturing company. Curana touts itself as a leading developer of high-end bike accessories with over 40 years of industry experience, building its reputation for quality and design.
BERINGEN, Belgium - The acquisition of Nukeproof by Belgian Cycling Factory (BCF) as the company announced last week is a critical part of its long-term strategy plan called Horizon 2030. "Building a leading position on the MTB market is an essential part of our long-term vision," explains Belgian Cycling Factory CEO and owner Joachim Aerts. "With Nukeproof we have gained an important position in the market."
